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Media representation of LGBTQ+ community: comparative study of selected Czech and Slovak press
Hlinka, Ivan ; Osvaldová, Barbora (advisor) ; Končelík, Jakub (referee)
The upcoming democratic regime and the liberalization of society related to the gentle revolution gave queer people the courage to try to claim their place in society. Despite the efforts of activists, equality of LGBTQ+ people with the rest of society have not been achieved even after thirty years. The situation is worse in Slovakia, where only 31% of residents hold the opinion that the queer community deserves these rights. This diploma thesis focuses on the media representation of the LGBTQ+ community in the Czech and Slovak periodicals between 1993 and 2022, while comparative content analysis is used as a research method. The first two chapters introduce the theoretical foundations. They present a way of communicating LGBTQ+ topics, basic terms, community development in Slovakia and the Czech Republic, and an overview of research conducted on the topic of media representation of queer people. In the next part, the concepts of media theory are explained. The third chapter deals with work methodologies, where the goal of the thesis, research questions, hypotheses and variables are determined. The last two chapters present the data obtained by analysis, data comparison and answers to the set questions. The result of the work was the discovery of positive trends, such as the growing importance that...
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Media representation of current female political readers and gender discourse in online enviroment
Blažiová, Lucia ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The quantitative and qualitative analysis of the media representation of political leaders in the articles published on the Facebook pages and of the form of discussion under the articles creates fairly comprehensive picture of the discourse on the issue of women at the top political positions in the online environment. Although gender does not appear to be one of the most important factors influencing the tone of the analyzed texts, it is possible to identify several tendencies that are related to gender in both articles and comments. Except for positive tone when evaluating political actions and opinions of female politician, which highlighted the stereotypical characteristics of women (patience, compromise, etc.), articles and comments are negative. Other identified forms of media representation of female politicians were usage of images of power and weaknesses (female too strong is associated with negative tone); associating women with emotions (both extremes - absence of emotions and over-emotionality are associated with negative tone); and using privacy-related topics such as family, fashion, hobbies (a woman who is not interested in these areas, and thus does not fall into the stereotypical image of a woman, is again depicted negatively). Analysis of the comments in the online discussion...
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Media representation of current female political readers and gender discourse in online enviroment
Blažiová, Lucia ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The quantitative and qualitative analysis of the media representation of political leaders in the articles published on the Facebook pages and of the form of discussion under the articles creates fairly comprehensive picture of the discourse on the issue of women at the top political positions in the online environment. Although gender does not appear to be one of the most important factors influencing the tone of the analyzed texts, it is possible to identify several tendencies that are related to gender in both articles and comments. Except for positive tone when evaluating political actions and opinions of female politician, which highlighted the stereotypical characteristics of women (patience, compromise, etc.), articles and comments are negative. Other identified forms of media representation of female politicians were usage of images of power and weaknesses (female too strong is associated with negative tone); associating women with emotions (both extremes - absence of emotions and over-emotionality are associated with negative tone); and using privacy-related topics such as family, fashion, hobbies (a woman who is not interested in these areas, and thus does not fall into the stereotypical image of a woman, is again depicted negatively). Analysis of the comments in the online discussion...
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Children in advertising: Children's perception of childhood
Hegyiová, Hana ; Zezulková, Markéta (advisor) ; Klimeš, David (referee)
This bachelor thesis was focused on the attitudes of children to representations of childhood in the media. The images of children are often used as content of storytelling in advertising. The literature review aimed to analyse attitudes towards childhood across history in Western society, and like them with the representation of childhood in advertising. Qualitative research in the form of focus groups was chosen for its practical part. The research consisted of three forty-five minutes long focus groups, carried out in the primary school environment, which were attended by 18 child participants in total. Division of the research into three thematic units assisted to precisely answer two selected research questions: How do children perceive the media representation of childhood in advertising? Which of the selected characteristics do they prefer, and why? Research has shown, that children responded positively to a media representation of childhood that was identical to their own experience, in the case the innocent childhood.
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Representation of autism and people with autism spectrum disorders in Czech national newspapers
Straková, Zuzana ; Nečas, Vlastimil (advisor) ; Čeňková, Jana (referee)
In this thesis, I focus on the representations of autism and people with autism spectrum disorder in seven Czech national daily newspapers. Before I proceed to my own analysis, I deal with the definition of the term ʻmedia representationʼ. There exists an incorrect idea about this term which suggests that media only passively present something that is already given. But in fact, media actively help to shape the notion of autism. Based on foreign literature I describe how media represent people with disabilities, as well as how media portray autism and people with autism spectrum disorder. Research focusing on media representation of autism in Australia, United States, United Kingdom and China is described in detail. These works inspired me and served as the basis of my own research aiming at Czech media. In my research, I study which aspects of autism are usually mentioned, if and how media write about causes and solutions of autism, what are the different modes of representation and in connection with which frames, themes and sources we usually come to learn about autism. I also explore the changes of representation between years 2006 to 2016. With regard to these research questions I analyze the content of 539 newspaper articles. Furthermore, I illustrate my results with graphs and tables. In...
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Media Representation of the Bombing of Kosovo in 1999 in Slovak Newspapers
Záhoráková, Barbora ; Šafařík, Petr (advisor) ; Šindelář, Jan (referee)
Bachelor's thesis deals with media cover of NATO operation in 1999 in former Yugoslavia in Slovak journals SME and Slovak Republic. It examines news texts of journals from 25. 3. 1999 until 23. 4. 1999 by quantitative content analysis and analysis of objectivity and its violation. It tries to find out if mentioned journals informed about bombing of Kosovo objectively. Bachelor's thesis concerns with the conflict among Serbs and Albanians and aerial intervention of NATO, it characterizes a function of media and criterion of objectivity. It focuses on the political situation in Slovakia at the time of conflict as well. In the next part it goes through the analysis of chosen media and finds out that informing of journals SME and Slovak Republic was not in balance and showed the political favor.
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